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Technology Advice for Small Businesses

Tag: Google Analytics

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of… Continue reading Measure your social media ROI to win business

How to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they’re not making fast progress. But while it’s true… Continue reading How to measure social media ROI

Analytics 101: Analytics Diagnostic tool

Google Analytics has become the most popular way for businesses of all sizes to track relevant website data like visitor information, clicks, links, etc. While this platform is useful, there is always the chance that it may not be configured properly, or your site may have data related weaknesses that inhibit useful data tracking. Luckily,… Continue reading Analytics 101: Analytics Diagnostic tool

Google Analytics 101: Diagnostics

Any business with a website will eventually want to dig deeper into the site’s statistics, including site visits, where your visitors come from, what they spend their time looking at, etc. The reasons for this can be varied, but tracking of this data can be tough. One of the best ways to do this is… Continue reading Google Analytics 101: Diagnostics

Diagnostic tool helps your analytics

Most business owners are aware that while having a website is a great start to an online presence, you need to often be taking it further and trying to figure out if your website and content is actually working the way you want it to be. This often means looking at who is visiting your… Continue reading Diagnostic tool helps your analytics

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