Tech Advisory

Technology Advice for Small Businesses

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Is your business continuity plan built to fail? Watch for these pitfalls

Unexpected events such as natural disasters, hardware failures, or cyberattacks can quickly upend your operations. While a well-built business continuity plan (BCP) can minimize those risks, that’s only if it’s properly developed and maintained. But too often, businesses forget crucial details that can undercut their crisis response. Below are the top pitfalls businesses face when… Continue reading Is your business continuity plan built to fail? Watch for these pitfalls

The top errors that can sabotage your business continuity strategy

Treating a business continuity plan (BCP) as a mere formality is risky. After all, it’s the blueprint for keeping your operations up and running during a disruption. Yet, even well-documented plans can fail if they rely on faulty assumptions or neglect essential components. Below are the top pitfalls businesses face when crafting their continuity strategies,… Continue reading The top errors that can sabotage your business continuity strategy

Avoid these business continuity mistakes before it’s too late

Unexpected disruptions, such as natural disasters and cyberattacks, can knock your business off course. Thus, it’s critical to develop a strong business continuity plan (BCP), but having one isn’t enough. How you create, maintain, and execute it is just as important. Unfortunately, many businesses make avoidable mistakes during the planning process that leave them vulnerable… Continue reading Avoid these business continuity mistakes before it’s too late

Beyond the scroll: How to win the attention economy with short-form video

Is your video content failing to connect in a world of endless scrolling? In this article, we’ll explore the shift toward authentic, short-form video, showing you how to adapt proven video marketing strategies for today’s fast-paced social feeds to build a community that drives real-world results. The modern video blueprint: Speed, authenticity, and engagement Success… Continue reading Beyond the scroll: How to win the attention economy with short-form video

The viral video playbook: Dominating TikTok, Reels, and Shorts

The playbook for video marketing has been completely rewritten. A modern strategy now focuses on TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Discover how to develop content that grabs attention instantly and use the algorithm to grow your brand at scale. The modern video blueprint: Speed, authenticity, and engagement Success on today’s most popular… Continue reading The viral video playbook: Dominating TikTok, Reels, and Shorts

Short and snappy: The modern video marketing strategy for viral success

The rules of video marketing have changed. This guide provides a modern playbook, focusing on the platforms that define the digital landscape: TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Learn how to adapt timeless video marketing concepts into viral content and harness the algorithm for explosive growth. The modern video blueprint: Speed, authenticity, and… Continue reading Short and snappy: The modern video marketing strategy for viral success

8 Warning signs your outdated IT systems are undermining your business

Businesses these days cannot afford to rely on outdated IT systems. Legacy technology not only increases the risk of breakdowns but also exposes businesses to growing cybersecurity threats, limits productivity, and hinders innovation. This article explores eight red flags signaling it’s time for an IT infrastructure overhaul. Business IT systems are foundational to success. Yet,… Continue reading 8 Warning signs your outdated IT systems are undermining your business

8 Signs your company’s IT systems need an upgrade

As technology evolves, so must your business systems. If your IT infrastructure is showing signs of strain — whether through constant breakdowns, security vulnerabilities, or diminished capabilities — it’s time to act. This article outlines eight critical warning signs that your IT systems need an upgrade. Business IT systems are foundational to success. Yet, many… Continue reading 8 Signs your company’s IT systems need an upgrade

Is your IT holding your business back? Here are 8 signs it’s time to upgrade

Sticking with legacy IT systems is more detrimental to your business than it seems. From poor system performance to rising maintenance costs, here are eight clear signs that outdated technology is keeping your business from reaching its full potential. Business IT systems are foundational to success. Yet, many companies continue to rely on aging infrastructure… Continue reading Is your IT holding your business back? Here are 8 signs it’s time to upgrade

5 Strategies to keep your business running during disruptions

Businesses are vulnerable to a range of disruptions, including server failures, unexpected power outages, and natural disasters. To mitigate the damage and ensure your company remains operational, it’s crucial to have a business continuity plan (BCP). This article outlines five key BCP tactics every company should implement — strategies that can save you time, money,… Continue reading 5 Strategies to keep your business running during disruptions