Tag Archives: ROI

Technology ROI for beginners

For many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you. Here are […]

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Technology ROI 101

Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a […]

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How to get a return on social media marketing

Do you ever feel like you’re the only business owner who struggles to market their company through social media? Are you confused as to why you’re not gaining any traction? Well, you’re not alone. A recent survey reveals that many small business owners struggle gaining a return on their social media marketing efforts. Here’s how […]

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Gain a return on social media marketing

Do you ever feel like your social media efforts are going nowhere? Does it feel like you spend more and more time marketing your small business on Facebook, Twitter and other social media platforms, but with little return? Well, a recent survey reveals just how much ROI small business owners are actually gaining from their […]

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Social media ROI for the small business

For many small business owners, maintaining an active presence on social media can be a challenge. It takes time and money, and when you see little return on your investment it can be both perplexing and disheartening. If you’ve personally struggled with social media marketing, it may offer you some comfort to know you’re not […]

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Understand how to measure social media ROI

Well, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so well. But this doesn’t mean you should give up and turn your back on social media. This […]

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Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of […]

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How to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they’re not making fast progress. But while it’s true […]

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