TechAdvisory.org

Technology Advice for Small Businesses

Boost your marketing and promotion with social media

Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there… Continue reading Boost your marketing and promotion with social media

Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition… Continue reading Are you maximizing your social media potential?

Social media tools for businesses

Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and other tools that can boost your social media strategy. Having great content on your site is the magnet that attracts… Continue reading Social media tools for businesses

The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.… Continue reading The perfect social media match for your SMB

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential… Continue reading Which social media platform fits your SMB?

The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and… Continue reading The right social media platform for your SMB

How to deal with complaint sites

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results. However, businesses can fight back against these websites. Don’t engage site or users directly… Continue reading How to deal with complaint sites

Tips to protect your brand online

Your brand’s online reputation is not helpless from negative reviews on consumer complaint sites. Though it’s nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints. Don’t engage site or users directly Don’t send emails demanding to have the content removed or… Continue reading Tips to protect your brand online

Don’t let negative reviews ruin your brand

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have… Continue reading Don’t let negative reviews ruin your brand

Facebook makes space for more relevant posts

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends… Continue reading Facebook makes space for more relevant posts