Tag Archives: Business
More SMBs Using the Internet to Promote their Business
A recent study by the Kelsey Group reveals that more small and midsized businesses are using digital media, specially the Internet, to promote or advertise their business. Their study, conducted with research partner ConStat, indicates that the penetration of digital/online media increased from 73 percent in August 2008 to 77 percent in August 2009, while [...]
7 BIG Business Secrets to Increase Your SMALL Business
Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway. It’s never been easy to start a business, nurture its growth and succeed in any line of business. It’s competitive, more so in some industries than others, but every butcher, baker, candlestick maker [...]
Good News for Small Businesses in Canada’s 2009 Budget
Small businesses will get a helping hand with some key expenses under Canada’s 2009 budget, which calls for $30 billion in economic stimulus—because part of that money will go to tax breaks that make it cheaper for businesses to invest in computer technology.
In the past, the Canadian government has required that assets be depreciated over [...]
Brand Building is a Journey
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.
Building a brand has everything to do with capturing the hearts and minds of [...]
When Technology Gets in the Way
For the past few months I’ve been using a variety of wireless, blue tooth headsets, with my cell phone. The latest head set I’m using does not have clear reception. Often times I can hear the person fine, but they can’t hear me so well.
I love technology, and in fact, the particular blue tooth headset [...]
The ROI Series – Calculating the ROI of a Technology Investment – Part 3
When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an [...]
How SaaS Helps Cut Small Business Costs
When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing.
Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers. Then the [...]
Should You Ban Tech Gadgets From Meetings?
There comes a point when gadgets detract from meetings. Or does there? Companies are coming up with different strategies to manage technology in the meeting room.
Read more at Entrepreneur…
The ROI Series – Calculating the ROI of a Technology Investment – Part 1
When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an [...]
Coming Soon: More Business-class Smartphones