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	<title>TechAdvisory.org &#187; ROI</title>
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	<link>http://www.techadvisory.org</link>
	<description>Technology Advice for Small Businesses</description>
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		<title>EMR Incentives Lead to Quality ROI</title>
		<link>http://www.techadvisory.org/2011/10/emr-incentives-lead-to-quality-roi/</link>
		<comments>http://www.techadvisory.org/2011/10/emr-incentives-lead-to-quality-roi/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 13:00:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Healthcare Articles]]></category>
		<category><![CDATA[gloStream Articles]]></category>
		<category><![CDATA[2011Oct02]]></category>
		<category><![CDATA[EMRs]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.techadvisory.org/?p=7510</guid>
		<description><![CDATA[Government&#8217;s incentives for electronic medical record (EMR) adoption could pay off in improved quality of care, according to a new study. It found that patients in physician practices that used EMRs got better care and had better outcomes than those in physician practices that used paper records. The study, published in the New England Journal [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 0px 10px 0px 0px;" src="http://www.techadvisory.org/wp-content/uploads/2011/10/Quality-ROI.jpg" alt="" width="170" height="170" />Government&#8217;s incentives for electronic medical record (EMR) adoption could pay off in improved quality of care, according to a new study. It found that patients in physician practices that used EMRs got better care and had better outcomes than those in physician practices that used paper records.</p>
<p>The study, published in the New England Journal of Medicine, looked at 500 primary care physicians treating 27,000 adults with diabetes.</p>
<p>According to the study, those patients in physician practices that used EMRs were significantly more likely to have care that met certain standards as well as positive outcomes than those in physician practices that used paper records.</p>
<p>Standards included timely measurements of blood sugar, management of kidney problems, eye examinations, and vaccinations for pneumonia. Positive outcomes included meeting national benchmarks for blood sugar, blood pressure, and cholesterol control, as well as achieving a non-obese body mass index and avoidance of tobacco use.</p>
<p>Almost 51 percent of patients at EMR-based practices received care that met all of the endorsed standards<em>—</em>compared to only 7 percent of patients at paper-based practices. And almost 44 percent of patients in EMR-based practices met at least four of five outcome standards<em>—</em>compared to just 16 percent of patients at paper-based practices.</p>
<p>According to the study, these findings were consistent regardless of insurance type (Medicare, Medicaid and commercial payers) as well as for the uninsured.</p>
<p>David Blumenthal, MD, former National Coordinator for Health Information Technology, says these results support the expectation that federal support of EMRs will generate quality-related returns on investment (ROI).</p>
<p>Related articles: <a href="http://www.healthcareitnews.com/news/study-cleveland-docs-demonstrates-ehr-incentives-can-generate-quality-related-roi" target="_blank"><br />
EHR Incentives Can Generate &#8220;Quality-Related&#8221; ROI, Study Says</a></p>
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		<title>EMR ROI is Real</title>
		<link>http://www.techadvisory.org/2011/05/emr-roi-is-real/</link>
		<comments>http://www.techadvisory.org/2011/05/emr-roi-is-real/#comments</comments>
		<pubDate>Tue, 10 May 2011 15:00:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Healthcare Articles]]></category>
		<category><![CDATA[2011May02]]></category>
		<category><![CDATA[EHR Technology]]></category>
		<category><![CDATA[National Economic Council]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.techadvisory.org/?p=5676</guid>
		<description><![CDATA[While many physicians believe return on investment (ROI) in health care technology is a figment of an overactive imagination, a growing body of evidence supports the conclusion that clinical applications increase efficiency, improve quality, and boost patient safety. In his recent blog, &#8220;A Message to America&#8217;s Physicians: Purchasing EHR Technology A Shaky State of Affairs,&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin: 0px 10px 0px 0px;" src="http://www.techadvisory.org/wp-content/uploads/2011/04/ROI.jpg" alt="" width="170" height="170" />While many physicians believe return on investment (ROI) in health care technology is a figment of an overactive imagination, a growing body of evidence supports the conclusion that clinical applications increase efficiency, improve quality, and boost patient safety.</p>
<p>In his <a href="http://www.healthcareitnews.com/blog/message-americas-physicians-purchasing-ehr-technology-shaky-state-affairs" target="_blank">recent blog</a>, &#8220;A Message to America&#8217;s Physicians: Purchasing EHR Technology A Shaky State of Affairs,&#8221; David Kibbe, MD, says that cost of purchase is not the primary barrier to EMR implementation <em>–</em> uncertainty is. But that doesn&#8217;t have to be the case.</p>
<p>To illustrate his point, Kibbe quoted Lawrence Summers, director of the White House&#8217;s National Economic Council. &#8220;If you as a business were considering buying a new boiler, and if you knew the price of energy was going to be high, you would buy one kind of boiler. If you knew the price of energy was going to be low, you&#8217;d buy another kind of boiler. If you didn&#8217;t know what the price of energy was going to be, but you thought you would know a year from now, you wouldn&#8217;t buy any boiler at all.&#8221;</p>
<p>According to Kibbe, what this means is that physicians who know their reimbursement rates will be high will buy one kind of EMR, while physicians who know their reimbursement rates will be low will buy another kind of EMR. On the other hand, physicians who don&#8217;t know what their reimbursement rates are going to be, but think they will know a year from now, won&#8217;t buy any EMR at all.</p>
<p>While there is certainly some logic to this, EMR implementation isn&#8217;t just about reimbursements. Certainly, reimbursements are important, especially for physicians in small practices. That&#8217;s because the amount they are paid per encounter by health plans, Medicare, and Medicaid are what determines how much money, net of expenses, they will have available for significant investments such as EMR technology.</p>
<p>But EMR technology can save you money in the long run. As with any technology there is an up-front cost, but the return on investment (ROI) increases with each year after implementation. While many believe ROI in health care technology is a figment of an overactive imagination, a growing body of evidence supports the conclusion that clinical applications increase efficiency, improve quality, and boost patient safety. That&#8217;s particularly true if you choose an EMR that can stand the test of time<em>—</em>so choose wisely, but choose soon.</p>
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		<title>Can You Afford an EHR?</title>
		<link>http://www.techadvisory.org/2011/01/can-you-afford-an-ehr/</link>
		<comments>http://www.techadvisory.org/2011/01/can-you-afford-an-ehr/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 15:00:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[gloStream Articles]]></category>
		<category><![CDATA[2011Jan03]]></category>
		<category><![CDATA[EHR]]></category>
		<category><![CDATA[EMR implementation]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.techadvisory.org/?p=4700</guid>
		<description><![CDATA[Despite $20 billion in EMR implementation incentives offered by the 2009 American Recovery and Reinvestment Act, there&#8217;s still a problem when it comes to calculating return on investment in health care IT, according to a recent Computerworld article. First, many health care providers have a hard time generating the upfront capital required to invest in [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong><img class="alignleft" style="margin: 0px 10px 0px 0px;" src="http://www.techadvisory.org/wp-content/uploads/2010/12/cost-saving.jpg" alt="stacks of coins" width="170" height="170" />Despite $20 billion in EMR implementation incentives offered by the 2009 American Recovery and Reinvestment Act, there&#8217;s still a problem when it comes to calculating return on investment in health care IT, according to a recent Computerworld article.</p>
<p><strong></strong>First, many health care providers have a hard time generating the upfront capital required to invest in an EHR in the first place.</p>
<p>Second, any cost savings from the implementation of an EMR often don&#8217;t go to the owner of the technology but to another player in the health care system, such as insurers.</p>
<p>That being the case, is an EMR really worth it?</p>
<p>Certainly, in the sense that EMRs can save health care providers money<em>—</em>if they’re implemented and used properly. Key to doing so, however, is implementing an EMR that works with your processes, and training staff to use it properly.</p>
<p>Future changes in the health care system could also make EMRs more cost-effective. For example, according to the Computerworld article, as the government moves toward a reimbursement model that pushes the cost of treating problems caused by poor care back onto the providers, EMRs could become more cost-effective.</p>
<p>For now, however, it&#8217;s essential to ensure that your EMR works for you<em>—</em>which means making sure you have the recommendations of your IT provider before you implement, and the cooperation of your staff during implementation and use.</p>
<p><strong>Related articles</strong>: <a href="http://www.computerworld.com/s/article/352641/Healthcare_IT_No_Quick_Cure">Health care IT isn&#8217;t living up to the hype</a></p>
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		<title>Three Ways Managed Services Can Reduce Your IT Costs</title>
		<link>http://www.techadvisory.org/2010/03/three-ways-managed-services-can-reduce-your-it-costs/</link>
		<comments>http://www.techadvisory.org/2010/03/three-ways-managed-services-can-reduce-your-it-costs/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 08:25:45 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[General Articles]]></category>
		<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[newsletter_excerpt]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.techadvisory.org/?p=1584</guid>
		<description><![CDATA[In today’s tough market environment, many small and medium businesses are turning to Managed Services. But is the up-front cost worth it? We say yes—and think you’ll agree when we explain why. With Managed Services, an IT consultant constantly manages your network, typically from afar. In other words, someone will prevent many IT problems—and fix [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://www.techadvisory.org/wp-content/uploads/2010/03/MS_article_onsite.jpg" alt="MS" width="175" height="149" />In today’s tough market environment, many small and medium businesses are turning to Managed Services. But is the up-front cost worth it? We say yes—and think you’ll agree when we explain why.</p>
<p>With Managed Services, an IT consultant constantly manages your network, typically from afar. In other words, someone will prevent many IT problems—and fix those that do occur before they disrupt your operations.</p>
<p>Despite this benefit, many companies still consider Managed Services an unnecessary expense because it typically involves a monthly or yearly fee. But there are many ways that such a model can actually <strong>lower </strong>your IT costs.</p>
<ul>
<li><strong>Lower overhead.</strong> It can be expensive to hire and train IT staff. In fact, staffing is often the largest portion of a company’s IT budget. You can eliminate much of that expense with Managed Services, which provide you with high-quality IT staff at a fraction of the cost.</li>
</ul>
<ul>
<li><strong>Increased cost predictability.</strong> The cost of responding to an IT problem is usually an unplanned expense—and often a significant one. With Managed Services, you prevent problems, so you can better predict (and therefore manage) IT costs.</li>
</ul>
<ul>
<li><strong>A better business model. </strong>Additionally, Managed Services provide an efficient business model. There’s less IT down time, which means employees are less frustrated and customers are always served. That increases employee retention and helps you create long-term business relationships—which in turn can increase your revenue.</li>
</ul>
<p>Contact us today for more information about our Managed Services.</p>
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		<title>The ROI Series &#8211; Calculating the ROI of a Technology Investment &#8211; Part 3</title>
		<link>http://www.techadvisory.org/2009/02/the-roi-series-calculating-the-roi-of-a-technology-investment-part-3/</link>
		<comments>http://www.techadvisory.org/2009/02/the-roi-series-calculating-the-roi-of-a-technology-investment-part-3/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 10:16:04 +0000</pubDate>
		<dc:creator>Derek Brown</dc:creator>
				<category><![CDATA[General Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.ridgeporttech.com/masterblog/?p=65</guid>
		<description><![CDATA[When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-66" title="The_ROI_Series3_big" src="http://www.techadvisory.org/wp-content/uploads/2009/06/The_ROI_Series3_big.jpg" alt="The_ROI_Series3_big" width="175" height="149" />When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an ROI analysis can help you save or make money, and provide guidelines for analyzing the ROI of a technology investment.</p>
<p><strong>Part 3: Analyzing ROI</strong></p>
<p>As we explained in <span style="text-decoration: underline;">Part 1</span> and <span style="text-decoration: underline;">Part 2</span> of this series, today, more than ever, small businesses considering a technology investment should analyze not only the costs of that investment, but<br />
the expected ROI as well. Unfortunately, few models exist to guide you through that analysis,<br />
and with good reason: Determining ROI involves looking at many components, then applying those components to your particular situation.</p>
<p>Doing this requires making many choices, so first, let’s look at the things one must consider—from both a cost and benefit perspective—when considering the ROI of a technology investment.</p>
<ul>
<li><strong>Your existing technology infrastructure.</strong> There are few companies without existing technologies in place—and any new solution will need to work with these systems to be effective. There will likely be costs associated with the new technology’s impact on existing systems—but there will also be benefits. For example, a new technology might offer more efficient automation of workflow or improved information collection, storage, and access.</li>
<li><strong>Your b<strong>usiness processes. </strong></strong>A new technology can clearly improve your businesses processes as described in <span style="text-decoration: underline;">Part 2</span> of this series—by reducing downtime, improving productivity, and lowering costs. But implementing the new technology will likely involve training staff in using the technology—and that can have associated costs.</li>
<li><strong>Your external relationships.</strong> Finally, no business is an island: Your systems may link to customer and vendor systems. As a result, any new technology may impose constraints or require changes of external organizations or individuals—in the way information is delivered or received, for example.</li>
</ul>
<p>To solve this puzzle, it can be helpful to ask three different but related questions about the technology solution’s <strong>cost</strong>,<strong>effectiveness,</strong>and<strong>efficiency</strong>.</p>
<ul>
<li><strong>Cost: Can you afford the technology—and will it pay for itself? </strong>To answer these questions, you’ll need to know the cost of the solution itself and the monetary value of the resources used to implement it, measured in standard financial terms. You’ll then compare the dollar cost of all expenditures to the expected return (in terms of the projected savings and revenue increases). You may need to project the cost and return over a multi-month or multi-year time span in order to show a payback period.</li>
<li><strong>Effectiveness: How much bang for your buck will you realize? </strong>Now the analysis becomes more complex. Analyzing the effectiveness of a technology solution requires you to look at its costs in relation to how effective it is at producing the desired results—in essence, to expand your measurement of ROI beyond cost savings and revenue increases to include performance relative to your company’s goals. To do this, you’ll probably want to look at unit cost or activity cost.<strong></strong></li>
<li><strong>Efficiency: Is this the most you can get for this much investment? </strong>Finally, you’ll want to ask whether the technology will produce the greatest possible value relative to its costs. That can present difficulties, as it will require you to conduct a similar analysis on many alternatives, perhaps simulating the performance of the alternatives in some way.<strong></strong></li>
</ul>
<p>These three types of measurements differ in several ways. While the first is based simply on<br />
Financial metrics—i.e., cost in pure dollar terms—the other two include production output metrics, including the quality of goods or services and customer satisfaction. These production output metrics may even extend to employee morale, or in the case of some companies (such as manufacturers of “green” products or non-profits), social or political benefits.</p>
<p>All of these measurements, however, help you answer the same basic question: whether an economic downturn is a time to reduce technology spending, or a time to examine priorities<br />
and decide which technology investments will pay off in the long-term.</p>
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		<title>How SaaS Helps Cut Small Business Costs</title>
		<link>http://www.techadvisory.org/2009/02/how-saas-helps-cut-small-business-costs/</link>
		<comments>http://www.techadvisory.org/2009/02/how-saas-helps-cut-small-business-costs/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:50:20 +0000</pubDate>
		<dc:creator>Derek Brown</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[TOC]]></category>

		<guid isPermaLink="false">http://www.ridgeporttech.com/masterblog/?p=331</guid>
		<description><![CDATA[When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing. Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers. Then [...]]]></description>
			<content:encoded><![CDATA[<p>When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing.</p>
<p>Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers. Then the growing pains set in. By 2005, staff had ballooned to 80 from 4, plus more than 200 contractors. But revenues were just $2.5 million, and soon Starr Tincup was $500,000 in debt. SaaS made the difference in the turnaround.</p>
<ul>
<li><a href="http://www.businessweek.com/magazine/content/08_72/s0812025631431.htm?chan=smallbiz_smallbiz+index+page_small+business+technology" target="_blank">Read more at Business Week…</a></li>
</ul>
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		<title>How to Simplify IT and Unlock Resources</title>
		<link>http://www.techadvisory.org/2009/01/how-to-simplify-it-and-unlock-resources/</link>
		<comments>http://www.techadvisory.org/2009/01/how-to-simplify-it-and-unlock-resources/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 08:57:16 +0000</pubDate>
		<dc:creator>Derek Brown</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Managed Services]]></category>
		<category><![CDATA[Networks]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.ridgeporttech.com/masterblog/?p=345</guid>
		<description><![CDATA[Businesses need to use the economic crisis as a time to reassess their IT needs and options. Server virtualization, consolidation, and energy costs are a good place to start. Read more at Inc. Technology…]]></description>
			<content:encoded><![CDATA[<p>Businesses need to use the economic crisis as a time to reassess their IT needs and options. Server virtualization, consolidation, and energy costs are a good place to start.</p>
<ul>
<li><a href="http://technology.inc.com/hardware/articles/200812/gorsage.html" target="_blank">Read more at Inc. Technology…</a></li>
</ul>
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		<title>The ROI Series &#8211; Calculating the ROI of a Technology Investment &#8211; Part 1</title>
		<link>http://www.techadvisory.org/2009/01/the-roi-series-calculating-the-roi-of-a-technology-investment-part-1/</link>
		<comments>http://www.techadvisory.org/2009/01/the-roi-series-calculating-the-roi-of-a-technology-investment-part-1/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 03:55:58 +0000</pubDate>
		<dc:creator>Derek Brown</dc:creator>
				<category><![CDATA[General Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.ridgeporttech.com/masterblog/?p=112</guid>
		<description><![CDATA[When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-113" title="The_ROI_Series1_big" src="http://www.techadvisory.org/wp-content/uploads/2009/06/The_ROI_Series1_big.jpg" alt="The_ROI_Series1_big" width="175" height="149" />When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an ROI analysis can help you save or make money, and provide guidelines for analyzing the ROI of a technology investment.</p>
<h4>Part 1: Understanding ROI</h4>
<p>There are two ways to look at the value of technology: total cost of ownership (TCO), which quantifies only the cost of a project, and ROI, which quantifies both the cost and expected benefit of the project over a specific timeframe.</p>
<p>Traditionally, businesses have used TCO when analyzing the cost of internal infrastructure projects such as upgrading an e-mail system. But even with internal systems, ROI can be a better method: If your old e-mail system goes down, for example, your sales team can’t contact customers electronically and must spend more time making phone calls. If your employees spend two more hours on calls than they would on e-mails, you’ve actually lost money by not upgrading your e-mail system.</p>
<p>When it comes to any non-internal technology, however, ROI has long been the gold standard. That’s because technology can drive profit growth by increasing revenue.</p>
<p>Looking at ROI is particularly important when an economic downturn limits your budget. Indeed, an economic downturn may be the <em>best</em> time to assess your technology spending—because by investing wisely during a downturn, you can strengthen your future.</p>
<p>As an example of how ROI works, consider the case of a small, high-end electronics boutique. The current point-of-sale (POS) software program is beginning to show strains from the company&#8217;s expansion and increasing inventory, and customer service issues are arising—a problem since the company’s mission is to provide exceptional customer service. The company’s owner believes implementing a new POS software program will help address these issues, but deploying it will be costly.</p>
<p>The key question is which will cost more in the long-term: spending the money to provide a solution—or the losses the boutique will incur by not doing so?</p>
<p>That question may be easier to ask than to answer. As important as determining ROI is, there is still little consensus about how to measure it accurately. ROI, it seems, is in the eye of the beholder. That’s because ROI has many intangibles—things that don’t show up in traditional cost-accounting methods but still maximize the economic potential of the organization, such as brand value, customer satisfaction, and patents.</p>
<p>For example, a knowledge management system may not reduce your costs in obvious ways, so how can you justify it in a tight economy? You probably can’t if you measure ROI by asking what a project will do for your bottom line in a year. But if the new system leads different parts of your company to collaborate, which in turn produces better goods and services that lead to top-line growth, then your ROI is strong.</p>
<p>In Part 2 of this three-part series, we’ll go into more detail about how a technology investment can provide a high ROI.Later, in Part 3, we’ll offer some guidance for conducting your own ROI analysis.</p>
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		<title>The ROI Series &#8211; Calculating the ROI of a Technology Investment &#8211; Part 2</title>
		<link>http://www.techadvisory.org/2009/01/the-roi-series-calculating-the-roi-of-a-technology-investment-part-2/</link>
		<comments>http://www.techadvisory.org/2009/01/the-roi-series-calculating-the-roi-of-a-technology-investment-part-2/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 10:28:37 +0000</pubDate>
		<dc:creator>Derek Brown</dc:creator>
				<category><![CDATA[General Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.ridgeporttech.com/masterblog/?p=70</guid>
		<description><![CDATA[When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-71" title="The_ROI_Series2_big" src="http://www.techadvisory.org/wp-content/uploads/2009/06/The_ROI_Series2_big.jpg" alt="The_ROI_Series2_big" width="175" height="149" />When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In this three-part series, we’ll review what ROI is, explain how an ROI analysis can help you save or make money, and provide guidelines for analyzing the ROI of a technology investment.<strong></strong></p>
<h4>Part 2: How ROI can Justify a Technology Purchase</h4>
<p>In Part 1 of this series, we examined the basics of ROI—and also noted that ROI is in the eye of the beholder because it has many intangibles. This month, we’ll go into more detail about the different ways a small business can realize a ROI on technology investments—even in an economic downturn, when the conventional wisdom is to cut expenditures.</p>
<p>There are three ways that a technology investment can pay off:</p>
<ul>
<li> <strong>Reduced downtime.</strong> Some downtime is clearly associated with lost revenues: When your website is down, for example, revenue will be lost as a result of customers not being able to place orders. But when internal computers and networks fail, employees are idle—and this, too, could ultimately cost you money. Businesses that have upgraded and efficient IT systems, and those that have managed services vs. a break/fix model (also known as service on demand), simply have busier employees—and busier employees bring in more revenue.</li>
<li> <strong>Increased productivity.</strong> Technology allows employees to do more work in less time. For example, a new database management application might improve timely access to accurate information (which would result in less time spent searching for data) or reduce errors (which would result in less time spent revising work or handling customer complaints). Or, a network with remote connectivity might result in less lost time when employees are traveling,</li>
<li> <strong>Lower costs.</strong> Technology allows small businesses to spend less. For example, a new inventory management application might reduce inventory costs. A new teleconferencing system might reduce travel costs. And a new process management system might reduce headcount, which can lead to lower labor costs.</li>
</ul>
<p>Just how much could you benefit financially from a technology solution? As just one example, Microsoft surveyed 25 small businesses that used Microsoft Windows Small Business Server 2003, a network operating system that provides small businesses with secure Internet connectivity, an intranet, file and printer sharing, backup and restoration capabilities, a collaboration platform, and more.The average cost of the package was $11,650—which included $3,341 in hardware, $2,003 in software, $4,561 in installation, and $1,477 in downtime, plus incremental support. The 25 users surveyed saw a payback of total costs in just 4.9 months. The total average annual benefits were $40,409 and total three-year benefits were $121,227. The software resulted in an average ROI of 947 percent, with some companies realizing a ROI of as much as 2,000 percent.</p>
<p>Getting at those numbers, however, may be the greatest challenge of ROI analysis. Because ROI is not one simple thing, there isn’t one simple way to measure the costs, returns, and benefits of a technology solution. In Part 3 of this series, we’ll look at the many different questions one must ask during a ROI analysis.</p>
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		<title>Microsoft Offers 0 Percent Financing to New Microsoft Dynamics ERP and Microsoft Dynamics CRM Customers</title>
		<link>http://www.techadvisory.org/2008/11/microsoft-offers-0-percent-financing-to-new-microsoft-dynamics-erp-and-microsoft-dynamics-crm-customers/</link>
		<comments>http://www.techadvisory.org/2008/11/microsoft-offers-0-percent-financing-to-new-microsoft-dynamics-erp-and-microsoft-dynamics-crm-customers/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 09:26:57 +0000</pubDate>
		<dc:creator>Derek Brown</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[ROI]]></category>
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		<description><![CDATA[Microsoft Dynamics is committed to helping credit-approved customers gain access to capital and invest in their businesses even in uncertain times. REDMOND, Wash. — Nov. 13, 2008 — Microsoft Corp. today announced 0 percent financing for 36 months for new, qualifying customers of Microsoft Dynamics ERP and CRM solutions. The limited time offer is available [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft Dynamics is committed to helping credit-approved customers gain access to capital and invest in their businesses even in uncertain times.</p>
<p>REDMOND, Wash. — Nov. 13, 2008 — Microsoft Corp. today announced 0 percent financing for 36 months for new, qualifying customers of Microsoft Dynamics ERP and CRM solutions. The limited time offer is available to Microsoft Dynamics customers who receive Microsoft Financing credit approval on all purchases of $20,000 (U.S.) up to $1 million (U.S.).</p>
<ul>
<li><a href="http://www.microsoft.com/presspass/press/2008/nov08/11-13ZeroFinancingPR.mspx" target="_blank">Read more</a></li>
</ul>
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