TechAdvisory.org

Technology Advice for Small Businesses

Tag: Marketing

Promoting your SMB with Pinterest

Social media platform Pinterest launched “Promoted Pins,” a premium advertising service aimed at large enterprises, then later released a similar product called “DIY Promoted Pins” for small- and medium-sized businesses (SMBs). These prove how popular social media has become when it comes to establishing an online presence for companies. The following tips will help you… Continue reading Promoting your SMB with Pinterest

How to market your SMB with Pinterest

Helping SMBs establish a firm online presence, promote corporate content, and drive web traffic, Pinterest is every entrepreneur’s dream. Here are some pointers to consider when using Pinterest for promoting your business. Know your audience According to a study by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.”… Continue reading How to market your SMB with Pinterest

Use Pinterest to promote your SMB

A lot of small- and medium-sized businesses (SMBs) are forsaking conventional marketing schemes in favor of social media platforms, and for good reason. A social networking site that is gaining popularity is Pinterest, where businesses can promote their pins to boost website traffic, improve reach, and increase click-throughs. But wait, there’s more! Know your audience… Continue reading Use Pinterest to promote your SMB

Four Facebook features for your business

Facebook has numerous built-in features to help small- and medium-sized businesses (SMBs) thrive, but most business owners are taking advantage of only a few. With Facebook’s audience reaching 2.3 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth. Here are four features you should start using right away:… Continue reading Four Facebook features for your business

Your SMB needs these Facebook tools

Facebook is like a digital Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that most small- and medium-sized businesses (SMBs) aren’t utilizing? Here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free tool helps businesses… Continue reading Your SMB needs these Facebook tools

The Facebook tools your business needs

Today’s small- and medium-sized businesses (SMBs) rely on a strong online presence to stand a chance against stiff competition, and using social media is one of the most economical ways to do that. Facebook has 2.3 billion users, which means you can’t afford to ignore their marketing and promotion tools. Audience Insights tool This free… Continue reading The Facebook tools your business needs

The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.… Continue reading The perfect social media match for your SMB

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential… Continue reading Which social media platform fits your SMB?

The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and… Continue reading The right social media platform for your SMB

Reasons your business needs CRM software

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference. Here’s a handful of reasons to make the switch. Grows… Continue reading Reasons your business needs CRM software

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