Category Archives: Internet – Social Networking and Reputation Management

How to fight back against ‘rant’ sites

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation. For businesses with a limited online presence, these ‘rant’ sites can even turn up on […]

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Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page […]

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Don’t let ‘rant’ sites hurt your business

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A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful. However, businesses are not powerless when […]

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How to respond to criticism online

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The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so […]

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How to respond to negative feedback online

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From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from […]

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How to diffuse negative online commentary

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Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens […]

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Will your business be disliked on Facebook?

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On Facebook, the number of likes your business page gets is currency. It shows authority and that your business is popular with customers. So, what would happen if suddenly a dislike button were released? How would that impact your business? You may have recently heard that a Facebook dislike button is in the making. Here’s […]

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What a dislike button means for your business

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If you heard the recent news that a dislike button is coming to Facebook, you may have suddenly broken out into a cold sweat, fearing the negative repercussions it could have on your business. “What if customers dislike my posts or my business fan page?” you may think to yourself. The real purpose of the […]

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Is a dislike button coming to Facebook?

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You may have heard the recent news that a dislike button is coming to Facebook. And while you may imagine that now customers will have the ability to dislike your post or even potentially your business fan page, the truth of the matter is not so black and white. Here’s what’s really happening with the […]

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How to start your company’s ORM

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Almost every company out there has a website and social media presence, but the most successful ones also use Online Reputation Management (ORM). Simply having an online presence is no longer enough; your company must also be constantly monitoring it. It’s easy to start working on your ORM and use it to take your company […]

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