Small change to Google Search may be big

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One of the most useful Internet tools is the search engine. When it comes to searching on the net, the vast majority of users prefer Google. If you have used Google Search in the past, you likely know that the results page is always evolving, usually for the better. The most recent change, while small, could prove to be an important one that you should know about.

This change, while not a major overhaul, did move some features around, making the overall results look cleaner.

With any search results that show a website, you will notice the site name in blue (clicking on it will take you to the website). Below the main result, you can see the URL (website address) in green. Beside the green URL there is now a downward facing green arrow. If you press this you should get a drop-down with up to three options:

  • Cached – Clicking on this will show a snapshot of the page from a previous date – the link is from when Google last visited the page. According to Google, the cache is a backup of the page in case the current page is not available. While not generally important to many viewers, Google actually uses websites in their cache to determine if your site is relevant to various search terms.
  • Similar – Will search for sites similar to that result. This is a great way to find similar content to what is shown on that specific page.
  • Share – Allows you to quickly share the site on your Google+ page. This means that you don’t have to open your Google+ page to share content, just press Share and a pop-up window will open where you can add a comment and pick which friends/circles to share it with. This option is great for all Google+ users, as it makes sharing quicker and easier.

While certainly not the biggest change Google has made to the search results page, this could prove to be helpful, especially if you share content, or need to find similar content on a regular basis. If you would like to learn more about how Google fits into your business, please contact us today.

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