Windows Phone store grows in 2012

Let’s face it, when it comes to the smartphone Windows plays third-string. The platform falls behind both Android and iOS in terms of users and apps. That’s not to say Windows Phone is a bad platform, it’s just not as popular as the big two. Microsoft is well aware of this situation and set out in 2012 to turn the brand around. One way it can continue to do this is by having a solid, well stocked app store.

The Windows Phone store is Microsoft’s version of Apple App store or Google Play. Like the other platforms, this is the hub for all things Windows Phone. Almost all apps for devices running the OS can be found here.

Yes, the number of apps lags far behind the two bigger platforms, with slightly over 150,000 apps compared to Android and iOS which both have around 700,000 apps. However, this is no reason to write off the platform. In fact, in 2012 the number of apps in the Windows Phone store increased by over 75,000. Not only did the store grow, but so did the number of regional consumer markets. At the beginning of 2012 there was 35 regional markets, and by the end of 2012 this number had grown to 191.

According to a recent blog post on the Microsoft Windows blog, Microsoft is aiming to create a foundation for their mobile system. They started late last year with the release of Windows Phone 8. In 2013 they will continue to add to this foundation vetting all apps before they make it into the store, in an effort to keep malware away devices.

Phones running the Windows Phone 8 OS offer a solid platform that users can trust. Who knows, it could really take off in 2013. If you’re interested in learning more about how Windows Phone 8 can be integrated into your business, give us a call.

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