As businesses of all sizes become more global and transportation costs increase, itâ€™s no longer feasible for a small business to send an employee overseas, or even out of province/state for meetings and seminars. While seminars and conferences are still important, many small businesses have been turning to the webinar as a replacement.
Webinars are an interesting topic, and a great way to boost your business. Because of this, we have a two part article on them. In part one, we provide a broad overview of webinars. In part two, to be published next month, we have some tips on how to plan a successful webinar.
What exactly is a webinar?
A webinar is an online seminar or presentation attended by parties who are not in the same location. Attendees log in to the webinar and participate using a webcam. This is similar to video programs like Skype which allow people to communicate across vast distances, the only difference being, there are more than two people communicating.
The great thing about webinars is that they can be recorded and posted online for everyone to view. As the attendees participate virtually, their companies can save transportation costs while still receiving the valuable message of the presentation.
When should I use a webinar?
There are a nearly unlimited ways you can use webinars in your company, the only limit is your imagination. Many small businesses use the webinar as a way to connect with their customers, and build a stronger relationship between internal and external factors. Some companies will host a webinar to explain more about a part of the organization, or address frequently asked questions.
Another common use of the webinar is to host a learning session. You, the subject matter expert, want to teach your students, the attendees, something they didnâ€™t know before. By acting as the expert, people are more willing to trust and rely on you. In general, with situations where you want interaction between parties or to reach a wide audience, a webinar is a good medium to do so.
If youâ€™re looking to host a webinar and are unsure of how to go about doing so, please give us a call, we may have a solution for you.