Google. Now with 100% more knowledge

One of the most utilized functions of the Internet is search. It’s often the first thing we turn to when we start up a browser, and many employees have a search engine like Google set as their homepage. While Google’s Search is incredibly useful, there’s one downside: it can be hard to find exactly what you’re looking for. To make it easier to find what you need, Google has introduced the Knowledge Graph.

Knowledge Graph is Google’s attempt to make search results more relevant to the initial queries – what was entered in the search bar. If you type in an ambiguous term like “flames” which could mean fire, software or a sports team, Google will return results on all things related to flames, leaving you to wade through results to find what you need. With Knowledge Graph, Google will intuit what you mean and provide the relevant information.

For now, Knowledge Graph results will show up as a pane to the right of the search results field and will show up when things, people or places are searched for. According to Google this means, “landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more.” When you search for something in one of these categories, Knowledge Graph will try to figure out what you’re searching for, and provide related results and information.

This information comes from a number of sources including Wikipedia, CIA Factbook and freebase, and could change the way we view information. No more having to click on 4-5 different links to get the information we need, a summary of the search topic will be shown in the search results.

At this time Knowledge Graph will be available for American English users, and will be rolled out to all users over the coming months. If you’re interested in learning more about Google’s products and how to use them in your business, please contact us.

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