In the past, customers used to look a store up in the Yellow Pages and go to the store to look around before they decided to purchase something. The days of the Yellow Pages are over, customers now use the Internet as their main research tool. Google aims to give Internet users a way to view a businessâ€™s location through Business Photos, a 360 degree picture program.
The main idea behind Business Photos is to provide customers with a 360 degree view of your business. The images will feature prominently on your Google Places page, as an option in street view for maps and in Google search results.
How does Business Photos work?
At this time, youâ€™ll need to hire a Trusted Photographer – a photographer Google has vetted – to come to your business and take photos. You can do this by going to the website, selecting and contacting a photographer in your area that Google has vetted. Theyâ€™ll come to your business and give you a quote on how much itâ€™ll cost to take the pictures. They set their own prices, so rates should be competitive.
When the photographer has taken the pictures, theyâ€™ll upload them and Google will post the completed panoramas within a few days. The downside to this is that you donâ€™t have control over the final images, and wonâ€™t be able to review them before they are put online. You can ask Google to blur out images, or completely remove them.
Is this for my business?
If your business is highly integrated with Googleâ€™s services, then this is a great feature that could really help you connect with your customers, while gaining exposure. If youâ€™re worried about security, it may not be the best service for you, as this will really open up your organization.
If youâ€™re interested in learning more about Business Photos, or other ways Googleâ€™s apps can help gain your business exposure, please contact us, we are happy to help.