Twitter @ Five: Continuing to be a Powerful Social Marketing Tool

twitter bird and the globeFive years is a relatively short time to grow from a virtually unknown website to what is now one of the most effective social networking platforms on the web today. And businesses will be better off taking advantage of all that Twitter can offer internet marketing campaigns.

Social networking and “microblogging” site Twitter turned five years old recently, a testament to how effective this kind of approach to social networking is. And in those five short years, the number of users has ballooned to up to 200 million, sending around 140 million tweets a day around the world – and the number continues to grow.

March 21, 2006 marked the day Twitter co-founder Jack Dorsey sent the first ever tweet that read, “just setting up my twttr.” Since then, people have used the service to broadcast all sorts of things, provided they stay within the 140-character limit – from what they ate that day to updates about news and current affairs.

Much more relevant to businesses, though, is how Twitter has become an integral part of internet and social media marketing. Twitter offers a plethora of advantages that enable businesses to share information on the web much faster than traditional means.

And it’s not only for small businesses. Big organizations such as ESPN (@espn, 1,098,906 followers), Dell (@DellOutlet, 1,581,201 followers), and Amazon (@amazondeals, 204,838 folowers) use Twitter’s wide reach and large audience to update about promotions, events, and other information.

Twitter enables businesses to get in touch with audiences and gain feedback almost instantly. It’s a win-win deal – clients get to say what they want in a short, brief 140-character tweet, and businesses can respond and make the necessary improvements very efficiently. Twitter also helps direct more traffic and visitors to websites and gives the impression of a hands-on, responsive service (provided website updates are timely and relevant). The platform on which Twitter operates makes for a fast-paced exchange of information that, with the right marketing strategies, can be very advantageous for businesses.

If you want to know more about how to harness this very effective medium to beef up your internet marketing efforts, give us a call and we’ll be happy to sit down with you and create strategies that meet your needs.

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