Don’t be Left Behind – Let People Find You Through Geolocation

locations on mobile phone devicesConsidering the success of geolocation-enabled social network platforms such as Foursquare, putting yourself on the geolocation map might just be more than worth your while.

There’s a boom in geolocation platforms these days. Geolocation is a means through which people can track various locations through their mobile phone devices. Experts see a continued rise in the relevance and effects of geolocation, especially for small and medium-sized businesses who are looking for good but cost-effective ways to put themselves on the proverbial map.

“When you’ve expanded the ability to track geolocation data from the 200 to 1,000 large businesses that could previously afford it to 26 million small businesses, you’re bound to see a bunch of creative experiences built around that data,” says Yan-David Erlich, CEO of Morpho, a new geolocation firm.

The potential is vast, and there is little to lose. Especially considering the success of geolocation-enabled social network platforms such as Foursquare, putting yourself on the geolocation map might just be more than worth your while. Here are a few tips to get you started:

  • Be a direct part of the community.
    Create an account, participate, and make yourself (or at least someone to represent your online presence) regularly felt.
  • Customization is always key.
    Share something unique about your business – don’t make your profile generic and ordinary. You have to stand out, so choose a particular trait of your business you are particularly proud of, or something that sets you apart from the rest. Make sure to utilize as many keywords possible – but only within the bounds of practicality. And don’t forget links to your own website.
  • Know what the competition is up to.
    There’s nothing wrong with checking out what competitors are doing to establish themselves in the geolocation map. Who knows, you might even learn a thing or two, and then be able to apply improvements and adjustments to your own strategies.

Read the whole article at: http://technology.inc.com/telecom/articles/201007/geolocation.html?partner=newsletter_Technology

If you are looking at taking some concrete steps to establishing yourself and making your presence much more significant, please don’t hesitate to contact us and we’ll be happy to sit down and develop a customized geolocation strategy that works for you.

This entry was posted in General Articles C and tagged , , . Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Internet Presence Management for Small Business Owners

    pronto logoFull-service, pay-as-you-go all inclusive websites, from design and content to SEO and social media management for one low monthly price.

    Learn more about our small business online marketing services.