GPS for Small Businesses: A Primer

GPS deviceYour small business can benefit from tools that track location and position

GPS has lately become a near ubiquitous feature in many mobile devices such as car accessories and smart phones. GPS, which stands for Global Positioning Systems, is primarily a navigation system enabled by satellites in orbit around Earth that transmit positional information to devices with a GPS receiver. The system was originally set up by the US government for military or government purposes, but now has been opened up for private use as well.

Because GPS is so pervasive and inexpensive to use, there have been a host of applications providing innovative ways to use the system. Today, GPS is instrumental in activities such as navigation, tracking, mapping, surveying, communications, and recreation – as well as many other activities for business and commerce.

For many businesses, including small establishments, GPS can be used to boost the bottom line in a number of ways. Here are some of them:

Track key assets in the field. Businesses can use GPS to track the location of people and items in the field such as delivery trucks, important packages, field stations, personnel, and more. This allows businesses to more easily monitor movement – and to better control cost and security (such as routes taken and stops along the way) as well as provide key information in real time that may be of value to partners and customers (such as the location of their shipment).

Improve speed. By knowing where your people and assets are at any time, you can potentially improve the speed of decision making and response time – especially in areas such as product delivery or resource redeployment.

Increase efficiency and optimize resources. Businesses in industries such as logistics and distribution can use GPS to make sure that trucks and personnel are following the proper and best possible routes – optimizing fuel expenses, minimizing maintenance and repair costs, and eliminating idle time. Businesses can also use GPS to eliminate costs associated with maintaining paper logs and the back-and-forth communication expenses associated with them.

GPS has the potential to increase the productivity of your business in a big way by providing real-time, dynamic updates on the location and status of your key investments at any time. Contact us for ideas and help in implementing GPS in your operations today.

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