Common Craft: Complicated Made Easy

commoncraftFor many people, learning begins by understanding the basic principles that drive a certain concept. Whether in technology or science or society, the world is filled with so many complex and complicated subjects that affect our lives, but remain largely misunderstood by the general public.

This is where commoncraft.com comes in. Owned and maintained by husband and wife team Lee and Sachi LeFever from Seattle, Washington, the site’s goal is simple: to present complex concepts in a way that can be easily understood by anyone.

Presented in videos they call “__________ in Plain English”, the LeFevers illustrate seemingly intimidating subject matter with terms that are easy to grasp – layman’s language, if you will – “in plain English”. Their first video, “RSS in Plain English”, quickly became an internet hit. Now they offer several free videos that use simple analogies to aid in comprehension accompanied by equally simple visual aids and illustrations. Topics include concepts about the environment, finance, society, and technology.

The videos are completely free and do not require registration to view. Videos are kept short and sweet, cutting to the heart of the matter so that the broken down concepts are easily retained. You’ll hear no fancy words or technical jargon; everything is presented in an easy but no-nonsense manner.

Common Craft can make a custom learning video for you for a fee, which you can discuss with them. Try giving their free videos a whirl and you’ll soon find out that some subjects aren’t as complicated as you might think.

This entry was posted in General Articles and tagged . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

You must be logged in to post a comment.

  • Internet Presence Management for Small Business Owners

    pronto logoFull-service, pay-as-you-go all inclusive websites, from design and content to SEO and social media management for one low monthly price.

    Learn more about our small business online marketing services.